商魂

今朝のテレビで8月の節分に恵方巻きを食べよう、と言われていました。

ご存知の方もおられるかもしれませんが、節分とは季節の変わり目にあり1年に4回あります。
(立春、立夏、立秋、立冬の前日)
昔はその内の立春からが新年の始まりとも考えられていました。
そこで、関西では年の神様である歳徳神さまのおられる恵方を向き太巻きを食べる習慣が根付いていったようです。
少し調べたところによると、恵方巻は平成10年にセブンイレブンが商品を全国展開するときに付けた名前とのこと。
まだ15年しか経っていないにもかかわらず、すごい浸透ぶりではないでしょうか!
また、あとの2回(5月、11月)の節分にも恵方巻きを食べようとすでに展開しているところもあるとのことです。
この調子で行ったら、節分と同じく1年に4回ある土用でもそれぞれウナギを食べようとか出てきそうですね。^^;
そもそもの意味も分からず情報だけに流されたくはないものです、、。
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